Text credits: http://www.expo2015.org/en/learn-more
Expo Milano 2015 is the Universal Exhibition that Milan, Italy, is hosting from May 1 to October 31, 2015. Over this six-month period, Milan becomes a global showcase where more than 140 participating countries show the best of their technology that offers a concrete answer to a vital need: being able to guarantee healthy, safe and sufficient food for everyone, while respecting the Planet and its equilibrium. In addition to the exhibitor nations, the Expo also involves international organizations, and expects to welcome over 20 million visitors to its 1.1 million square meters of exhibition area.
A platform for the exchange of ideas and shared solutions on the theme of food, stimulating each country’s creativity and promoting innovation for a sustainable future, Expo 2015 gives everyone the opportunity to find out about, and taste, the world’s best dishes, while discovering the best of the agri-food and gastronomic traditions of each of the exhibitor countries.
Theme “Mexico, the Seed for the New World: Food, Diversity and Heritage”
Mexico is home to a wide variety of plants, animals and ecosystems: a true cradle of biodiversity. This wealth is tied closely to an ancient culture and to one of the most diverse, sophisticated, and assorted gastronomies of the world, so much so that in 2010 Mexican cuisine was declared an Intangible Cultural Heritage by UNESCO. Its history is made up of flavors, a cultural model that harmonizes and combines agricultural activities, rituals, traditional practices, wisdom, techniques and culinary habits, unique tools – such as the metate or the molcajete – and communal activities.
In joining Expo Milano 2015, Mexico seeks to show visitors the wealth of its natural resources and biodiversity, and its commitment to finding solutions for a world free from hunger, malnutrition and unsustainable food production practices. It also seeks to present its contribution to the global production of a large number of foods with healing properties.
Since its first participation in a Universal Exhibition (Philadelphia in 1876), Mexico has always delivered an impressive pavilion that captures the imagination. The fundamental theme of Expo Milano 2015 is sustainability, being as much a driving principle for feeding the world’s population, as a criteria for architectural design, in terms of eco-friendly materials, ease of construction and dismantling, and fulfilling proposed programs.The architect Francisco López Guerra Almada, together with Jorge Vallejo and consulting biologist Juan Guzzy, designed the winning proposal of the international competition based on the most typical Mexican food: corn.
Indeed, its large external structure, inspired by the shape of a big corn cob, covers the 1,910 square-meter pavilion, set in a prime location at the intersection of the two main avenues. The interior offers an all-encompassing exhibition of typical produce, edged by a stream of water that gives life to the gardens and takes visitors along spiral ramps, to explore the gastronomic, ecological and cultural riches of Mexico.
Créditos del texto: http://www.archdaily.mx/mx/768795/pabellon-de-mexico-expo-milan-2015-loguer-design
Arquitectos: Loguer Design
Arquitecto a cargo: Francisco López Guerra Almada
México, tierra de maíz
El maíz se origina en México; en México el hombre encuentra su origen en el maíz. De la relación entre hombre y maíz nace una historia, un legado generacional que ha posibilitado el sustento e identidad cultural de este país. Es también una de sus principales aportaciones alimenticias al mundo, siendo en la actualidad el cereal con mayor volumen de producción a nivel global.
El diseño del pabellón de México rinde homenaje a este alimento. La fachada se inspira en el totomoxtle u hoja de la mazorca. Se trata de una membrana textil que permite un juego de transparencias durante el día, filtrando la luz del sol. Por la noche, se convierte en una cálida luminaria de la Expo.